It takes more than a premium product to be competitive. Understanding the shisha tobacco packaging sizes on offer is essential. It’s generally best to mimic the sizes already in existence.
However, if you feel there is a gap in the market for a different size packaging, this could become a profitable niche.
Typical Shisha Tobacco Packaging Sizes

The majority of shisha tobacco manufacturers offer tobacco in set packaging. The size of each packet is dictated by the weight of the tobacco being included.
Adopting the same approach makes it easier for consumers to compare products, including prices.
Weight
In general, shisha tobacco is packaged in three main sizes:
- Small – between 15 and 25 grams
Small packages, such as 15g generally offer one smoking experience. A 25g container may manage two experiences. However, they are very portable, customers will find it easy to always have some shisha tobacco with them.
- Medium – 50 grams
This size package is barely bigger than a packet of cigarettes, making it another easy to carry option. Customers will manage three to four smoking experiences from this package, makin git an attractive option.
- Large – 100 grams
This size packet is generally a little large for pockets, meaning customers will need some sort of bag. It is an excellent size to ensure they always have shisha tobacco on hand.
- Bigger – 150 / 200 / 250 grams
These sizes are generally kept at home or in shisha tobacco bars. They’re aren’t portable but do offer value for money and the assurance that tobacco is always at hand.
Anything bigger than this is likely to be for group purchase or for use within the shisha tobacco bar.
Dimensions
Naturally, the size of the packet is largely dictated by the amount of tobacco being included:
- Small packets are usually 80 mm by 55mm
- Medium packages will be 110 mm by 55 mm
- Large packages are an impressive 140 mm by 65 mm
It is worth monitoring government announcements. In 2012 the regulations were amended and made it a legal requirement that the maximum size packaging was 85 mm by 55. This has since been repealed.
The Importance Of The Right Packaging Size

It’s generally advisable to maintain the same size packaging as your competitors. This makes it easier for customers to compare products. It will also help you to stay competitive. However, there are several things worth considering when deciding your packaging.
- Production volume
- Intended market
- Regulations
- Shipping requirements
- Brand reputation
All the above elements will have a direct affect on the efficiency and productivity of your business. It’s also worth considering investing in a quality packaging machine.
FAQs

Here are the most frequently asked questions. If you need more assistance, contact our team; we’re happy to help.
Is It Possible To Get Customised Shisha Packaging?
Yes! In fact, it’s a good business tactic to customise your packaging: it helps it to stand out. It’s not just the packaging size that you can make unique. You should add a cool design/logo, choose a material that stands out, and perhaps even adjust the size.
What’s The Best Packaging Option?
There are many packaging options, including cardboard, metal, wood, plastic, Kraft paper, and more.
The best option for your business will depend on your target audience. Wood tends to elevate the look of your shisha tobacco. This can help it to appeal to more affluent people and allow you to increase the price.
Equally, cardboard and paper can be recycled and make them more appealing to environmentalists.
You need to know your intended customer before you pick a packaging option.

Does The Packaging Affect The Lifespan of Shisha Tobacco?
Shisha tobacco can last for approximately two years if the packaging is unopened and airtight. It helps to keep it out of the light and in a cool spot.
In general, provided your packaging offers an effective barrier to moisture and light, your choice of material won’t affect the lifespan of shisha tobacco.



