The importance of packaging can’t be overlooked. It’s the first thing potential customers will see and, first impressions count. Every detail needs to be considered.
One of the most important details is the color. The right color complies with regulations and attracts customers, the wrong one may leave your business struggling.
The Different Shisha Tobacco Packaging Colors
As a manufacturer of Shisha, you’ll need to decide which is the best packaging colors for your product. However, before you can decide, you need to consider which type of Shisha you are packing.
Blond Leaf
Shisha tobacco was originally produced in India but is now grown in various places across the globe. When it’s picked some farmers will wash the plant. When this is done, the leaves become lighter: it’s referred to as blond leaf shisha.
It’s worth noting that washing the plant lowers the amount of nicotine in it. This type of shisha is generally cured with honey, enhancing the blondness of its appearance. The honey helps to smooth the taste of the shisha, making it a great option for those new to Shisha tobacco.
Dark Leaf
Unsurprisingly, dark leaf shisha is unwashed; The plant, and subsequent tobacco, retain the darker look and have higher nicotine levels.
This type is generally cured with molasses instead of honey. Adopting this approach enhances the flavor and gives a more noticeable dose of nicotine. It’s generally used by those more accustomed to smoking shisha.
Tobacco Free Options
Traditionally shisha was made with tobacco leaves. Today, it can be made from many different plants, including fruit plants. In these cases, the leaves don’t contain any nicotine, making this a tobacco/nicotine-free shisha.
Why This Matters For Packaging
As a packer of shisha, you can choose the color of your packaging. However, it is worth noting that consumers are generally accustomed to darker color packaging being used for dark leaf shisha.
In contrast, lighter colors are used for blond leaf and vibrant colors reflect the tobacco-free, fruit-based shisha tobacco products.
You don’t have to adhere to this approach but it may help to avoid confusion. This is especially true if you’re new to the industry.
Benefits Of Offering Shisha Tobacco Packaging In Multiple Colors
Getting your shisha tobacco packaging right is essential if you want to build customer loyalty and boost your customer base. If you use distinctive colors for your brand and the different types of shisha tobacco, you will see the following benefits:
Easily Identifiable
The biggest and most famous companies in the world can be recognized by their logo. However, even logos generally use colors. It’s the shape of the logo and the colors used which make it unique, and memorable.
When it comes to shisha tobacco, you’ll want your customers to instantly be able to recognize your brand and their preferred product from your range. To do this, you need a brand color which is shown in your logo. You’ll also need different color combinations for each variant.
The result is anyone can recognize the tobacco is made by you. In addition, they should be able to tell at a glance which flavor a particular packet is.
The easier it is to identify your shisha tobacco the more likely it is customers will choose your brand.
Brand Reputation
Uniform colors across a brand, with color variations for flavors, make your product easily identifiable. When this happens, consumers will find it easier to talk about your product and recommend it to others.
The more often customers share opinions with others, the easier it is to boost your reputation, especially when customers leave positive reviews and recommendations.
The better your brand reputation the easier it is to attract more customers. It all starts with an easily identifiable product.
Strength Of Flavor
In most cases, stronger flavors are packed in darker colors. It’s not a rule that you have to follow. However, to ensure business success you need your customers to quickly identify your product.
To help with this, it’s generally best to stick to darker colors for stronger flavors. Of course, you need to add your own, easily identifiable twist.
Customers will quickly start to recognize your distinctive style and purchase your quality shisha tobacco.
Customizable
Your packaging machine should allow you to customize each product line. That means you’ll find it easy to adhere to the general color types and still add a distinctive twist. It’s this that will help you stand out from the competition, helping to ensure your business success.
How To Choose The Right Color
Before you start thinking about your packaging color, you need to invest in a high-quality shisha tobacco packing machine. The right machine can handle different size packets, a variety of flavors without contamination, and then add the packaging in your designated color.
In short, the machine will make the entire process more efficient and productive. Here’s what you should think about before deciding on your shisha packaging:
Smoking Experience
We’ve already talked about darker color packaging being used for stronger flavors. That’s only part of the packaging.
The front of every packet is the perfect place to showcase your individuality. You’ll need to display your logo. Ideally, you should also include a large hint regarding the flavor of each particular product.
For example, if you’re selling a no-tobacco lemon shisha, you’ll want a pale color packet with lemons on the front, alongside your logo. Customers don’t have to ask to know what they are getting.
Preferred Flavor
There is no limit to how many shisha flavors you can offer. Alongside the blond leaf and dark leaf, you have all manner of fruit options. Alternatively, you can blend the dark and the light leaves.
Your choice of packaging color will reflect the ingredients in your shisha tobacco. Again, your packaging choices will make it easy for your customers to identify your product.
It’s a good idea to monitor this. Small changes in color can make a big difference to the way a product is perceived. If sales are low don’t be afraid to try different color packaging!
Budget
As a shisha packer you are probably interested in offering the highest-quality products. However, the amount of funds individuals have available varies dramatically based on their life situation.
You can create colored packaging which showcases your budget offering. This will make it easier and potentially less embarrassing for your customers. They’ll appreciate that.
Additionally, you should consider the printing costs of your packaging. The more complicated and colorful it is the more expensive it will be to print. You need to balance the look with the cost of printing. After all, the more expensive the shisha is to produce, the higher the retail price.
If it gets too high, you may lose, or even fail to attract, customers.
Conclusion
The bottom line is simple. You should choose your packaging color carefully. The right packaging color gives your product a positive spin, makes them easily identifiable, and will encourage customers to purchase.
It’s more than just the color, you also need high-quality packaging machines which will ensure every product reaches the same quality. That means high quality and easily recognizable packaging.
